![]() Roland Berger is Honorary Chairman of Roland Berger Strategy Consultants. He has received 12 honorary doctorate degrees from major universities in the U.S. He has been a consultant to IBM, Bank of America, Merck, General Electric, Honeywell, and many other companies. His research covers strategic marketing, innovation, consumer marketing, business marketing, services marketing, distribution, e-marketing, and social marketing. He has also published Marketing Models, Principles of Marketing, Strategic Marketing for Nonprofit Organizations, Social Marketing, Marketing Places, Kotler on Marketing, Marketing Insights A to Z, Lateral Marketing, Museum Strategies and Marketing, Standing Room Only, Corporate Social Responsibility, Chaotics, Up and Out of Poverty, Marketing 3.0 and several other books. He published his 13th edition of Marketing Management, the world’s leading textbook in teaching marketing to MBAs. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Philip Kotler (M.A., University of Chicago, Ph.D., M.I.T.) is the S.C. ![]()
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